Disney Animation And Child Development Film Studies Essay

Disney animated movies captivate the imaginativeness of an copiousness of people with magnetizing music, magnetic characters, and graphic visuals. My grandma, who had lived in poorness through most of her childhood, loved the Disney animated movies as a kid, because they were an flight from world and gave her the hope of a better hereafter. Because Disney life played an of import function in my grandma ‘s childhood, she replicated these memories with her kids and grandchildren through watching Walt Disney animated movies. Although I was excessively immature to retrieve my first experiences with the Disney animated movies, the first experience Disney animated movie that I can pull from memory is the, â€Å" The Little Mermaid † . As a kid, I fell in love with the appealing characters and the enrapturing music from the film. The supporter Ariel was prosecuting to me as a kid because she was funny and yearned to larn about a universe enigmatic to hers. The life of â€Å" The Little Mermaid † is vivacious and shows capturing soundtrack. The secret plan consists of a mermaid who is fascinated with the human universe and finds herself in love with Prince Eric whom she saves from shipwreck. Ariel ‘s male parent, King Triton, is really protective of his girl and is concerned about her wonder for the human universe. In order to be with the one she loves, Ariel turns to the sea enchantress, Ursula, who casts a enchantment upon her to go human. The conditions for Ariel to stay a human are tha t she must acquire a true love ‘s buss from Prince Eric within three yearss, and that if she does non, she will everlastingly be unable to utilize her voice once more. In the terminal, Prince Eric is tricked into falling in love with Ursula and Ariel must to contend off Ursula in order to salvage the land and those she loves. King Triton apologizes for being excessively protective of Ariel and allows her to populate merrily of all time after with Prince Eric. Disney ‘s â€Å" The Little Mermaid † secret plan contains friendly relationships, wonder, effects from heedlessness, continuity, and the dangers of being overprotective. Today, Disney life plays an active function in my life because the films are comparative to loving one ‘s household, encompassing creativeness and wonder, and an inspiration. Disney animated movies hold given me infinite memories that I cherish with both friends and household. I want to go through on the same happy memories I had with my grandma by doing a particular clip to watch Disney ‘s films with my younger household members. Recently, my three-year-old cousin Addy and I watched Disney-Pixar ‘s â€Å" Brave. † Towards stop where the supporter, Merida, hugs both of her parents, Addy asked me if the princess â€Å" loves her ma and dada? † I told her â€Å" yes, of class she does! † She replied â€Å" I love my ma and daddy excessively! † Although my cousin may ne'er retrieve that minute, it ‘s a minute that I will ever retrieve. Walt Disney Animated Studios embraces positive childhood development through their movies. The Disney animated films focus on a assortment of subjects that can animate kids to inquiry, love and imagine. Although these movies may be viewed merely every bit amusement to some people, to others it is a utile tool to educate kids about auxiliary life lessons through an piquant medium. Disney animated movies focal points on animating kids to be speculative, as inquiring and admiration is indispensable in the acquisition procedure. Disney implements the thought of being analytical and funny through characters that are of course speculative with a strong desire to larn. For illustration, Belle from â€Å" Beauty and the Beast, † is a miss with an fact-finding personality and whose avocation is reading. Another character is Alice from â€Å" Alice in Wonderland † who falls down a coney hole and lands in a universe that merely becomes â€Å" funny and curiouser † the longe r she is in Wonderland. Examples of Disney ‘s execution of creativeness are through audio-visual effects in the 1940 movie â€Å" Fantasia † . â€Å" Fantasia ‘s † nucleus thought throughout the movie is to promote one to utilize their imaginativeness to make simple music, forms, and colourss to so go a wondrous complex narrative inspired by orchestrated music. Creativity plays a cardinal function in the Disney film â€Å" Meet the Robinson ‘s † . Lewis, immature discoverer, uses his imaginativeness, creativeness, wonder, and dedication of accomplishing his end of in going a successful discoverer. Another property Disney animated studios incorporates into their plot lines is the importance of loving one another. Teaching immature kids the important and diverse significances of â€Å" love † is indispensable in a kid ‘s development. Many Disney animated movies teach the significance of loving 1s friends, households, and community. Whether it is love for a friend, or love for one ‘s dreams and wants, love dramas an indispensable function in each of Disney ‘s alive films. Examples of different signifiers of love include the 1940 movie, â€Å" Pinocchio † . Pinocchio is marionette who is loved by his Godhead, Geppetto. A faery as if by magic turns Pinocchio into a existent male child and Geppetto loves Pinocchio like his ain boy. In â€Å" The Many Adventures of Winnie the Pooh † , Winnie the Pooh loves all of his friends in the One-Hundred Acres Wood and they all work together with the challenges they face. In â€Å" Pocahontas † , th e Native American princess makes the determination to be with her love John Smith, and attempts to protect her community from contending the English encroachers and to come to peaceable footings. â€Å" The Princess and the Frog † is a narrative about loving and encompassing one ‘s dreams in life. Tiana, the chief character, wishes to carry through her and her late male parent ‘s dream of having a eating house and works difficult to do her dreams come true. Although Disney life promotes healthy kid development and indispensable accomplishments required for acquisition and turning, there are some who believe the movies may play a negative function in a kid ‘s development. Those critics typically believe that Disney films are excessively unrealistic and have secret plans which center on anti-feminism, advancing philistinism and Foster indolence. As Walt Disney had one time said, â€Å" All sketch characters and fabrications must be hyperbole, imitations. It is the really nature of phantasy and fable. † For one to anticipate pragmatism in a kid ‘s narrative is unrealistic within itself. Many of the Disney animated movies are versions of narratives from common people narratives and other signifiers of old literature. The Grimm Brothers foremost written down the common people narratives of â€Å" Snow White † , â€Å" Cinderella † , and â€Å" Sleeping Beauty † , and â€Å" The Little Mermaid † is an version of the narrative by Hans Christian Anderson. Therefore, many of the secret plans behind popular Disney narratives are non created by Disney, but are alternatively Disney animated studio ‘s ain readings of these narratives that are more household orientated than the original narratives themselves. Some women's rightists argue that the Disney princesses set an unrealistic end of how adult females should act and look. They besides believe that it teaches immature misss that a â€Å" Prince Charming † figure exists. However, many Disney princesses do hold character traits outside the traditional, stereotyped â€Å" female † function. In Disney ‘s alive movie, â€Å" Mulan † , Mulan breaks off from the traditional imposts of her civilization of going a stereotyped Chinese married woman that serves her hubby, and alternatively disguises herself as a male soldier to protect her male parent and battle for her state. Mulan does fall in love in t he film with Captain Li Shang, who she originally detests. However, the movie illustrates that Li Shang is non unflawed. Although some soldiers joke around with Li Shang by naming him a â€Å" reasonably boy, † Li Shang proves that he is speculative, a good leader, and logical. Some believe that the Disney princess movies contain unrealistic outlooks of beauty, and insists that the Disney princesses have a detrimental impact on a miss ‘s outlooks and self-pride. However, they are non taking into consideration of the importance of the spectator ‘s age. Many yearlings and immature kids still do non hold the cognitive ability to hold on the construct of an alive character to be â€Å" puting the criterions of beauty † . Then once they are old plenty to understand that society has already placed a criterion for beauty, they are besides old plenty to understand that the princesses are animated characters and are non existent outlooks for life people. Some beside s argue that Disney animated movies promote kids to be mercenary. However, while Disney does sell a battalion of merchandises, it is non the corporation ‘s duty to parent kids. It is alternatively the exclusive duty of a kid ‘s parents to learn against philistinism. Third, the thought that Disney animated movies promotes the unrealistic dream of life ‘s jobs â€Å" as if by magic † disappearance and that working difficult can be avoided is untrue. Many of the Disney animated characters work hard in the narratives. Although Cinderella had a Fairy Godmother assist her in get awaying from her immorality stepmother and step-sisters, one can interpret that into a existent universe scenario that works hard in life, and had a lucky interruption with person being able to assist them accomplish a better life. In the alive movie, â€Å" The Princess and the Frog, † Tiana must works difficult to do a life and saves money to open up a eating house she has ever wanted. Disney animated movies had inspired me during my childhood old ages to show my creativeness and imaginativeness. Disney animated movies promote kids to be funny, inventive and originative, every bit good as encourage kids to love in a assortment of ways to advance healthy childhood development. Many of the Disney animated movies are versions from common people and faery narratives, every bit good as other novels throughout literary history. Although some may non back up kids sing Disney animated movies due to their ain readings of the movies and what they believe the movies portray, it is finally the parent ‘s function to learn their kids of import life lessons and how to construe the films. It is merely the Disney Animation Studio ‘s to entertain both kids and grownups ; their movies do advance a battalion of promoting messages that can interpret a kid to integrate being inventive, funny, and loving into their ain lives. In decision, Disney animated movies promote health y childhood development. Parents and pedagogues should decently integrate these movies for place amusement and for instruction through promoting kids to utilize their creativeness and concentrating on the ethical motives of the narrative. Work Cited â€Å" Walt Disney Quotes. â€Å" A Walt Disney Quotes. Just Disney, Web. 22 Jan. 2013.

Compare the way love is presented in ‘Valentine’ and ‘Sonnet130’ Essay

Compare and contrast the way in which love is presented in the poems ‘valentine’ by Carol Ann Duffy and ‘sonnet 130’ by William Shakespeare. In this essay I am going to compare and contrast the way in which love is presented in the poems ‘valentine’ by Carol Ann Duffy and ‘sonnet 130’ by William Shakespeare. I will be drawing links of comparison and will explain the similarities and differences between them. The first poem ‘valentine’ was written by Carol Ann Duffy. It has no set rhythmic pattern and the stanzas are all different lengths. There are 7 stanzas in total. The title of the poem Valentine’ sounds very romantic and suggests that the poem is about hearts and roses and other items linked with the word valentine, however, once the first line is read this assumption is wiped away. The word satin from the first line ‘not a red rose or a satin heart’ immediately makes the reader think of a romantic gift that is soft to the touch and quite luxurious. However the line starts with ‘not’ suggesting that she is not going to give her lover a normal valentine present. This line is on its own which could mean that it is important and has been left on its own to stand out to the reader. The second stanza then starts by saying ‘I give you an onion. It is a moon wrapped in brown paper’. The writer uses juxtaposition to compare an onion to a ‘moon wrapped in brown paper’. The onion represents love and is symbolic and carol Ann Duffy makes the onion seem like a very special thing rather than just an onion. By saying that it is a ‘moon wrapped in brown paper’ it makes it sound like a present or a package waiting to be unwrapped. The next line ‘it promises light’ then goes back to the moon and light is normally seen as a special and good thing which represents their relationship. The stanza then ends by saying ‘like the careful undressing of love’. This is an effective way of ending the stanza as she connects the onion to their relationship. This is because by saying ‘careful undressing’ she is referring to the layers of an onion whereas by mentioning love it goes back to their relationship and how there are different stages or ‘layers’ to it. The third stanza starts with a one worded line-‘Here’. This is short and concise and calls the reader’s attention away from the description of the onion and starts to say what the onion would do. The next line, ‘It will blind you with tears like a lover’, connects the onion to love and compares the way an onion makes you cry to how love can make you cry. The word ‘blind’ is used as when people cry their eyesight becomes blurred and put off. The stanza ends by saying ‘it will make your reflection a wobbling photo of grief’. This is because when you have been or are about to cry water build up in your eyes and makes you vision go wobbly and blurred. The next two stanzas are each only one line. The first reads ‘I am trying to be truthful’. The word ‘trying’ suggests that it is the thought that counts and her gift of an onion has a lot of importance. ‘Truthful’ could indicate that she wants to give a present that means more than a typical valentine present. The second stanza ‘not a cute card or a kissogram’ is also only one line. This could be because the writer wanted to make an impact on the reader and wanted the line to stand out. The line links to the first stanza of the poem through the repetition of the word ‘not’. It is also saying the same thing – that she is not giving her lover a typical valentine gift, such as a ‘cute card’ which holds no importance or meaning. The sixth stanza begins with the use of repetition as it repeats the line ‘I give you an onion’ used in the beginning of the poem and refers back to the poems meaning. It could also suggest that carol Ann Duffy felt strongly about giving the onion and it held a lot of importance to her. The next line ‘its fierce kiss will stay on your lips’ implies the onion brings everlasting love. The word ‘fierce’ relates Duffy’s passion to her lover, with an onion and by using the word ‘kiss’ she brings a romantic and passionate atmosphere to the stanza. The taste of an onion is sharp and stays on the lips for a long time, similarly to a kiss which is remembered and can be felt on your lips a long time after as it is an important part of the relationship. The following line is only three words ‘possessive and faithful’ and is describing the kiss using very powerful adjectives that make an impact on the reader. She is saying that it is not an ordinary kiss but one with a deeper meaning which relates to an onion and how it leaves a strong taste on your lips. Duffy ends the stanza with ‘as we are, as long as we are’ stating that she hopes her love will last forever however know that it may not. The final stanza of the poem starts with a short line that reads ‘take it’. This is left on its own to stand out to the reader and is in a commanding tone. It shows that it is important to Duffy that her lover takes the onion. The consecutive line ‘its platinum loops shrink to a wedding ring’ refer to the loops of an onion that get smaller as you go up the onion. By using the word ‘platinum’ which is very precious she is making the onion seem much more valuable than it is. ‘If you like’ then changes the tone of the poem as she is giving her lover a choice whereas in the first line she was ordering him. The nest line ‘lethal’ is saying that love can be dangerous and it has been left on its own to stand out to the reader. The final two lines are ‘its scent will cling to you fingers, Cling to your knife. The word ‘cling’ sounds like it will not let go. The next poem, sonnet 130, was written by William Shakespeare. Unlike ‘valentine’ there is a set rhythmic pattern in the beginning of the poem (ABABCDCDEFEFetc.) however changes to rhyming couplets in the last two lines to make them stand out and show their importance to the reader. ‘Sonnet 130’ like ‘valentine’ also compares love with strange objects for example; he describes his mistress’s hair as ‘black wires’ which is not normally associated with beauty. It suggests that her hair is thick and wiry. Throughout the poem he criticises her in this way. By doing this he could be suggesting that beauty isn’t only skin deep and there is more to a relationship than looks. He believes that his love for her is rare and he accepts how she looks in an honest way because he loves her. Shakespeare also uses strong and powerful words, like ‘valentine’, however uses it differently. While Duffy uses words such as ‘possessive’ to describe an onion, Shakespeare uses words like ‘snow’ or ‘roses’ which create imagery. These words can be used by the reader to create their own image in their mind. Most of the words he uses such as ‘sun’, ‘snow’ or ‘roses’ represent good things and relate to happiness. However he says that his lover is the opposite of all theses things and therefore the reader creates a negative image of his lover in their head. He also uses juxtaposition but in a different way to carol Ann Duffy. Duffy uses juxtaposition by comparing love with an onion throughout the poem however in ‘sonnet 130’ Shakespeare uses juxtaposition in each line, contrasting objects with positive imagery with his mistress however saying that she is the opposite of them, for example, ‘but no such roses see I in her cheeks’. Shakespeare juxtaposes beauty to ugliness which makes this line effective. This contrast changes the tone of the poem. Roses are used to represent beauty and delicateness, however Shakespeare juxtaposes this by saying the woman does not remind him of roses. This suggests that his mistress is not beautiful. To conclude, I feel that ‘valentine’ was a much more effective poem as Duffy managed to get a lot of meaning out of just an onion and she used a lot of powerful language such as ‘possessive’. She also used many metaphors and similes and although the poem did not rhyme, the range and different lengths of stanzas had a good effect as it made certain things stand out. ‘Sonnet 130’ was also an enjoyable poem to read as it had a good rhythm throughout and had a lot of deep meanings to it. It also had good use of juxtaposition and the words used helped created imagery inside the readers mind. However, it was not as interesting as ‘valentine’ and did not express as much emotion.

Individual Lesson Plan: Life Cycle of a Butterfly Essay

Introduction: In this lesson, 2nd grade students will participate in a class on the life cycle of a butterfly. Students will learn standards-aligned science concepts and also benefit from cross-curricular instruction, through the incorporation of reading, writing, and hands-on activities. These modalities will be used to help students understand the concept of the life cycle and make real-life connections to the human life cycle. The lesson will last for approximately forty-five minutes. The lesson will be taught within a small suburban school of approximately 650 students, ranging from kindergarten to 5th grade. The school currently is receiving Title 1 funds, with 70% of its students on free or reduced breakfast and lunch. The school is currently in good standing and has met AYP for the past two years. There are a total of 20 students in the class, which displays the following demographics: 50% Caucasian, 20% African-American, 20% Hispanic and 10% Asian. The class distribution includes 12 boys and 8 girls, and a total of 5 ELLs. Two students have an active IEP, and five students have been identified as gifted and talented. The language level of the students is classified as the elementary or intermediate level of English language proficiency. Description of Lesson: Lesson: Butterfly Life Cycle Time Allotment: This lesson will be taught in one forty-five minute class period. Content Objectives: By the completion of this lesson students will meet two objectives. Students will be able to identify the four life cycle stages of a butterfly. Also, all students will be able to list the stages of the butterfly life cycle in order. Language Objectives: The second grade students will also meet two language objectives by the end of this lesson. Students will identify the Greek roots of certain vocabulary words. Students will also define the term â€Å"compound words†. State Standards: The student will investigate and understand that plants and animals undergo a series of orderly changes as they mature and grow. (Grade two content science standards, 2007). Key Vocabulary: In this lesson students will become familiar with a variety of key vocabulary words to include the following: Oval egg, caterpillar, larva, metamorphosis, chrysalis, pupa, imago, forewing, wingtip, hindwing, margin, abdomen, thorax, proboscis, antennae, and wing base. Materials: Students will use several materials in order to complete this lesson, which are listed as the following: paper bag, small plastic representations of butterfly stages to put in paper bag, KWL graphic organizer, computer stations with internet access for ESL students, clay, utensils to carve into clay, Greek root/compound word identification assessment sheet, life cycle stage and body part labeling assessment sheet. SIOP Features: This lesson will utilize the following SIOP features: ————————————————- SIOP Features: ————————————————- PreparationScaffoldingGrouping Options ————————————————- ___ Adaptation of Content_X_ ModelingX Whole Class ————————————————- _X_ Links to Background___ Guided practice___ Small Group ————————————————- _X_Links to Past Learning___ Independent PracticeX Partners ————————————————- ___ Strategies Incorporated_X_ Comprehensible Input___ Independent ————————————————- ————————————————- This lesson begins by drawing on information students have recently learned in previous lessons about shapes and textures as well as student background knowledge about butterflies, the focus of this lesson. Before the students arrive in the classroom, the teacher will place small plastic representations of butterflies in a paper bag; a total of 4 models representing the four life stages of butterflies will be placed in the bag. When the students arrive, the instructor should begin with the following exercise, which is designed to capture student interest and highlight key vocabulary words in a â€Å"kid-friendly† manner in order to increase comprehensible input. The instructor should close the bag and shake it, after which students should take turns putting their hands in the bag to feel the models. The teacher should ask the students to describe the shape and texture of what they feel, offering the options of â€Å"square†, â€Å"oval†, triangular†, â€Å"rod-shaped†, â€Å"smooth†, â€Å"rough†, and â€Å"fuzzy†, for example. The teacher should remind the students of the definitions of these words and ask the students to guess what they are feeling in the bag, writing all the guesses on the board. Once all students have had a turn, the instructor will reveal the models and explain that they represent the different life stages of a butterfly, emphasizing how the organism takes on different forms and textures depending on the stage it is in. The instructor will then engage the students in a 3-minute whole class discussion about their experience with butterflies, after which he should present the content and language objectives for this lesson. Lesson Focus: The teacher will present a KWL graphic organizer on the white board, explain that it will be used to help understand the literature on butterflies that they will soon read, and then model how it should be completed, using the teacher’s own background knowledge about butterflies. The sample graphic organizer should remain on the board to be used as a reference while students complete their own sheets. Guided Practice: The teacher will lead the class to the computer lab, KWL charts in hand, and pair students in heterogeneous strong language/low language couples before instructing them to log onto the www.kidsbutterfly.org website. The instructor should walk around the room, observing student progress and giving extra help to pairs with ELL’s who might be struggling to gain understanding from the website or completing the KWL chart. ELL students who seem to be having great difficulty reading should be shown how to read the literature in their native language if it is one of the options. After the reading, students will return to the classroom where the teacher will lead a grand discussion on the vocabulary words that students encountered, giving a mini-lesson on compound words when reviewing the terms â€Å"wingtip†, â€Å"hindwing†, and â€Å"forewing† and a mini-lesson on words with Greek roots and their root definitions when reviewing the terms â€Å"metamorphosis† and â€Å"chrysalis.† For the purpose of engaging ELL students whose native language is Latin-based, the teacher should explain how many English cognates, alternatives to more colloquial terms, are very similar to the counterparts in the ELL’s first language, giving the example of the word â€Å"calculate† as opposed to the term â€Å"figure out†. Independent Practice: The teacher will explain that the class will now do individual projects involving the creation of butterfly models. The teacher should show completed clay models of the four stages of a butterfly life cycle and then demonstrate, using new clay and carving utensils, how to create a butterfly in its final stage so students understand the desired size and extent of detail. The instructor should then post pictures of the butterfly stages on a readily visible board and distribute the materials to students (clay and carving utensils). The teacher will then walk through the room, aiding students as necessary in the creation of their models. Review/Assessment: After creating the models, the students will be assessed to determine if they have achieved the content and language objectives. Individually, the students will complete a multiple choice test assessing their ability to identify compound words and the definition of â€Å"metamorphosis† and â€Å"chrysalis† as well as a sheet on which the student will be required to label the life cycle stages and the body parts of a butterfly. Students should spend no more than 10 minutes on both assessments, but ESL’s will be given an extra five minutes to complete them. Students will receive a percentage score on both assessments and must receive at least an 85% on either test to demonstrate mastery of the material. Conclusion: At the conclusion of this lesson, students will be able to identify the various stages of the life cycles of a butterfly. Students will also understand that all living things have a life cycle, and specific attributes of the life cycle stages vary from one species to the next. This lesson utilizes not only content-based instruction but also sheltered instruction, which helps to promote English language proficiency, in part by rendering the information being presented more readily comprehensible. It is designed to educate English language learners, as well as the general student population. According to Echevarria, Vogt, and Short (2008), â€Å"ELLs must pull together their emerging knowledge of the English language with the content knowledge they are studying in order to complete the academic task† (p. 6). Throughout the lesson, students will learn science concepts and also benefit from cross-curricular instruction through the incorporation of reading and writing into the lesson. As an extension activity, students will take a field trip to the Museum of Science, where they will be able to see the similarities and differences between various species’ life cycles, including egg development, plant growth, and metamorphosis. Students will then participate in a post-test life cycle activity, to reinforce learned concepts, and address any gaps in comprehension. References Common Wealth of Virginia Board of Education. (n.d.). English standards of learning. Retrieved from http://www.doe.virginia.gov/testing/sol/standards_docs/english/stdsk-8/stds_english2.pdf Commonwealth of Virginia Board of Education. (2003). Science standards of learning curriculum framework . Retrieved from http://www.doe.virginia.gov/testing/sol/frameworks/science_framewks/framework_science2.pdf Echevarria, J., Vogt, M., & Short, D. (2008). Making content comprehensible for English learners: The SIOP ® model (3rd ed.). Boston, MA: Allyn and Bacon. The Children’s Butterfly Site. (n.d.). Retrieved from http://www.kidsbutterfly.org/

Construction Project Management - Connecting the UK with Europe Coursework

Construction Project Management - Connecting the UK with Europe - Coursework Example Boring from one end of the English Channel would ensure that the tunnels would progress without major concerns for aligning tunnels to each other. In contrast, if boring was initiated from either end of the English Channel, it would be technically demanding to ensure an accurate alignment of the tunnels when the tunnels met in the middle of the English Channel. The other constraints such as costs of extra machines for boring also had to be balanced against concerns for a time required to complete the project. This and other such aspects of the Channel Tunnel project required that project management expertise and technical expertise be employed to execute the project. Once the project was initiated, the technical risks on the job were managed well enough including some famous overkill such as the useless procurement of new equipment when old equipment was just as effective. As the project progressed, it was affected negatively by two factors inimical to project management – cost variances and schedule. On the one hand the technical risks associated with this iconic project had been well managed and dealt with but on the other hand, a new set of risks had been left alone to be dealt out on their own. Largely the risks left out of the initial planning phase included dealing with government bureaucracy and the associated delays and changes to project scope. While the Channel Tunnel project can be seen as a major achievement in terms of technical progress but it is otherwise a pure project management failure. There is little doubt in anyone’s mind that the Channel Tunnel project was less than a Pyrrhic victory. The initial costing for the project was estimated at some $5.5 billion but the eventual execution cost the project team some $14.5 billion. There was little change in the overall scope of the project but there were myriad changes in the details of the project scope. It was decided initially that the Channel Tunnel would consist of 32 miles (51.5 kilometers) tunnel under the sea to serve two railway links separately.

Merger, Acquisition, and International Strategies Essay - 2

Merger, Acquisition, and International Strategies - Essay Example Therefore, every organization or business should anticipate to be tangled in a merger or acquisition at some point in time. This is basically true for businesses or people living in America, where deal practices outpaces the rest of the world in terms of volume and size. This research aims at discussing various issues concerning merging, acquisition, and international strategies. Cisco Corporation acquires organizations that provide eye-catching technologies, goods, or market prospects and this has been a major growth strategy for this company. To assist merge this corporations quickly, constantly, and slight disruption, Cisco has developed cross efficient groups, distinct mutual philosophies, as well as developed value procedures. This well-organized method to integration permits Cisco the capability to attain speedily the value anticipated from the acquisition, among other benefits. Cisco consumers can learn from Cisco`s real world involvements in this part to assist upkeep the sam e enterprises requirements (Satu, 2012). Acquiring other organizations is a vital strategy for Cisco Corporation to quickly provide new products, reach fresh markets, as well as increase income. Cisco has acquired over one hundred and twenty organizations ranging from small startups to large, well-developed companies including WebEx. As it is noted, it is not easy to merge workers, goods, services, functions, as well as procedures of acquired organizations. With several acquisitions taking place every year, it became apparent that Cisco could not approach the amalgamation effort in an unplanned way, with diverse individual and activities affianced every time. Rather, acquisition incorporation required to become a standard way of carrying out business for Cisco workers. Cisco required an integration approach that would be dependable across the organization, repeatable for every new acquisition, and adjustable as Cisco start to obtain large originations with various functional strictu res. Cisco employed the strategy of standardization in order to determine whether or not this unification was a wise choice. Research shows that with Cisco`s standards for the IT substructure and components, it can implement its incorporation strategy much calmer because everybody knows what to do. All it has to do is to work on recognizing and determining the exclusions to the strategy, and that is a vast change for its capability to finish the incorporation rapidly and effortlessly. The strategy of standardization Cisco used in determining if the corporation is the best choice is a good strategy. This is because this strategy enables it to merge the new organizations in every of the organization`s major operational areas such as, information technology. Given the number of organizations that Cisco has acquired, it would have taken too much time to analyze every acquisition, collect Information technology necessities, submit an integration plan for approval to an IT supremacy group , and every time reinvent the several other duties involved in an incorporation. The manager of Cisco declared that they wanted to have a proactive strategy to incorporating

Welfare state Research Paper Example | Topics and Well Written Essays - 500 words

Welfare state - Research Paper Example This essay discusses that If evidence shows that high numbers of individuals leave the welfare system within a period of fewer than 6 months, it would greatly validate my claim that individuals do not feed on the welfare system and resist coming off of it.   In addition, it would be important to find qualitative information from welfare recipients that explain the reasoning for them entering into receiving welfare as well as their reason for coming off of it.   One struggle with this qualitative examination is the emotional struggles endured that cause member of society to enter into welfare or to remove them from receiving welfare benefits.   Such emotional struggles can be attributed to psychosocial, environmental and familial shame as previously mentioned.    It is my wish to find evidence that will support or refute my original claim that welfare programs, specifically those of food stamps and unemployment benefits, are beneficial for society as a whole and help individua ls re-enter society’s workforce while coping with unfortunate circumstances.   Likewise, I seek to find information to support to refute my claim that individuals do not wish to stay on welfare benefits and will work hard to come off of them because of psychosocial, environmental and familial shame that is associated with being on welfare.   Historical evidence will be drawn to help understand the origination of the welfare system and previous empirical data will help to analyze the trends associated with individuals that have received welfare benefits.   Ã‚  

Global Marketing Of Uniqlo In UK market Essay Example | Topics and Well Written Essays - 3000 words

Global Marketing Of Uniqlo In UK market - Essay Example The company has got a huge research and development team which helps it to come up with latest designs and trends for producing innovative and creative fashionable clothes for the customers. Thus the company has seen a good amount of growth over the years and has improved its business process more efficient and productive expanding it to every part of the global market. The fashion industry in UK has been one of the most popular and creative industry sectors in the whole country among all other business sectors. The trends in the fashion world in UK have kept on changing with time and new innovative and creative designs have kept developing over the years. This close link has given chance to many new fashion designers to become popular in the market by knowing the latest trend and demand of the customers. This industry contributes to a huge amount to the total UK economy and the amount is approximately  £21 billion, it also creates a huge impact in increasing the spending power of other industries and thus the nearby approximate value of its total impact to the UK economy is around  £37 billion (Hollenson, 2011, pp. 56-63). This industry does employee a huge number of young people in diverse profiles thus helping the country in improving their employment status and making the economy of the country more stable. This industry in UK has got all the departments working in a very efficient manner and thus the production rate is very high and the resources are been utilised in the best possible way. The productivity rate of this industry as in whole is very high compared to other industries in UK. As a result the country’s GDP is continuously rising. Apart from other industries the fashion sector in the country has played a major impact in helping their country’s economic position rise at a constant level (Keegan and Green, 2011, pp. 45-53). The demand of latest fashion brands in the people of UK is very high as a result

Genetic Engineering Essay Example | Topics and Well Written Essays - 2250 words

Genetic Engineering - Essay Example Also known as gene modification, genetic engineering refers to the manipulation of genes. This technology involves removing a gene from one organism and inserting it into another organism. The removed genes are often put into yeast cells or bacteria to enable scientists study the protein or gene it produces more easily. The technology can be used to find cures to deadly diseases and enable people to live happy lives without being worried about having AIDS or any other deadly diseases. However, genetic engineering can lead to ethical issues such as unfairness, â€Å"Playing God†, or programming a human being. The most significant beneficial impact of genetic engineering is gene therapy. Gene therapy refers to the medical treatment of a disease by fixing or replacing imperfect genes or introducing curative genes to fight the disease. Despite the debate about genetic engineering, the laws in most countries seem to uphold genetic engineering research and development by permitting genetically engineered organisms to be patented. These patents give scientists domination over their genetically engineered species. Regardless, we must not linger and see the impacts genetic engineering will have on the earth. We must form informed opinions, advocate government regulation and anticipate that a whatever path this technology takes us, is an affirmative step towards enhanced environmental sustainability, reduced animal torment, and overall considerate regard for the earth and its valuable life.

Mangerial Economics Assignment Example | Topics and Well Written Essays - 250 words

Mangerial Economics - Assignment Example Since sports is an inelastic product, the increase of price for the sports package from $10 to $25 did not have an effect on the quantity demanded. As noted by Gelles and Mitchell (260), although it increases the MC, the fixed costs remain the same. When we have zero fixed costs, the marginal cost is constant. When StarHub raised the price of the sports package from $7 to $15, the MC remained the same since all cable TV providers pay the content providers a royalty based on the number of subscribers of the content. The increase in content resulted in more subscribers subscribing to the service thus an increase to 504, 000 as at December 2007. Considering that sports is an inelastic product, an increase in price is unlikely to cause a substantial change in the quantity of demand. Therefore, the change that was relevant to StarHub’s pricing of cable television services was the increase of sports package from $10 to $15 since the marginal cost was low. The thematic basic packages need to be reduced from $32.95 to $ 22.95 monthly. The price of the sports package need not to be doubled but increased from $7 to $12 so to reduce the marginal costs. Furthermore, the basic packages need to be increased annually by $3. Lastly, being an inelastic product, the sports package need to be increased from $10 to $30 to cater for the initial costs and operational costs. According to Gilles and Mitchell (261), a firm does charge a price that is beyond the marginal

Risk Of Malathion Essay Example | Topics and Well Written Essays - 1000 words

Risk Of Malathion - Essay Example Nevertheless if medication is dispensed hurriedly Malathion has no long-standing disturbances; whilst low level revelation has few or even no health troubles. In view of the fact that Malathion appears to be an insecticide it requires to be scattered during early evening to trim down the harm causes for the animals, as well as for the other insects. Malathion exists as a chemical broadly used to act toward mosquito invasions. Even as being valuable in manipulating mosquitoes, there are countless dangers to think about when employing this chemical. As said by the Agency for Toxic Substances and Disease Registry (ATDSR), revelation to malathion by means of the air, food, and water could possibly cause several difficulties like how the brain as well as the nervous system functions. In examination, it shows that exceedingly high doses of malathion could cut organ operations (Wilson, 2003). If an individual whom has unintentionally or deliberately gulped down malathion, he/she should dig up for treatment hurriedly. Even as there has been no evidence that malathion instigates cancer, examinations have found amplified occurrences of some cancers in human beings who are frequently exposed to malathion they are farmers as well as the chemical applicators. Dose-response. The EPA made a list of the careful amounts of the Malathion insecticide would strictly be 0.1 milligrams of Malathion for each liter of drinking water, 0.1 to 135 PPM intended for specific varieties of food, as well 15 milligrams for each meter of work section by an 8 hour operation day designed for a 40 hour labor week. Exposures towards a degree fewer than these quantities might possibly be a reason for skin irritation, infuriate asthmatic patients, or function as a lung irritant. However, in giving out high dosages of Malathion could surely cause complexity in breathing, tightness of chest, etc., and possibly death (EPA, p 149). Exposure. The risk of giving out the Malathion insecticide for mosquito management in the core of the municipality at the low down concentrations connecting with mosquito spraying should be kept to a smallest amount by giving sufficient announcements to the community also by spraying for the mosquitoes at early evening. Even if malathion stops working in a count of hours, it could collapse into more lethal composites than malathion itself. Once exposed to sunlight it could bring about a chemical reaction, which consecutively increases the arrangement of trimethyl contaminations, which appears to be highly-poisonous. An individual who is exposed towards high doses of Malathion is as well at a higher danger than those who is exposed towards lower doses. An investigation in Florida illustrates the consequences of low-doses of malathion on unborn kids. Children who were born to pregnant ladies that were exposed towards this chemical enclose higher degrees of learning disabilities (United States. Environmental Protection Agency, 1993). Malathion Not as Safe as Believed - 5 Die - 2,800 Poisoned.SOURCE: Archives in Toxicology, 42:95-106, 1979. The following fact is derived from the document from the Bureau of Tropical Diseases, Center for Disease Control, Atlanta, Georgia called "The Toxicological Properties of Impurities in

Jeep Grand Cherokees Crash tests Article Example | Topics and Well Written Essays - 250 words

Jeep Grand Cherokees Crash tests - Article Example This design change as per Chrysler was not due to fire concerns but to accommodate the spare tyre. As per Clarence Ditlow, (executive director of the Center for Auto Safety) rear impact crash tests of the Grand Cherokee carried out on the 1995, 1996 and 1999 models showed gasoline leaks that could endanger the occupants of the Grand Cherokee as well as the striking vehicle. The Center conducted similar tests with a 1995 Ford Explorer which maintained an intact fuel system. Based on a request by the Center for Auto Safety, The federal safety agency carried out a preliminary investigation of the 1993-2004 Grand Cherokees. As per the Center for Auto Safety, it had found 172 fatal fire crashes between 1992 and 2008 that caused 254 deaths. In one of the accidents in 1999, the driver of a vehicle that had struck the rear of a Grand Cherokee died while the occupants were severely burned. In another case in 2006, a 4 year old girl (Cassidy Jarmon) sitting in a child seat in the second row wa s severely burned in a Jeep Cherokee rear impact crash. While Cassidy survived the crash she died of burns and smoke inhalation two days later.

Antigone Essay Example for Free

Antigone Essay Remember those people who always thought they were right, and they always ended up in trouble for it? I Sophocles’ play Antigone, the main characters Antigone and Creon show how being so hubris can be tragic to your life. Set back in ancient Greece an epic battle takes place and brothers end up killing each other. One was allowed a proper burial, yet Polyinesis was not. Antigone felt disappointed by this and decided to bury them yet Creon the newly appointed king did not appreciate the rule breaking. Due to the fact that Antigone and creon exhibited excessive pride, their lives were ruined. Antigone’s arrogance and brashness ultimately led to her death. For example, on Creon’s first day as king he made a decree that no one should bury Polyneisis body. When Antigone heard this, she went to Ismene and asked for her help; yet Ismene refused and called her a criminal. Antigone still disagreed, â€Å"But I will bury him; and if I must die, I say that this crime is holy; I shall lie down with him in death†(673,55-57) This proved that Antigone was cocky and she was sort of stating that all her wrong doings are â€Å"holy†; she is referring to herself as always being right. This affected her though distorting her view on life. In addition to her argument with Ismene, Antigone then was caught in the act of burying Polyniesis and was brought in and questioned by Creon. â€Å"And you Antigone, with your head hanging – do you confess this thing†(679, 53) When Antigone didn’t deny her crime and boasted to the king and the elders, It proves how narcissistic that she is. If she would have not been so boastful I doubt that Croen would have been so harsh to Antigone. Furthermore, Creon then calls in Ismene to protest against her crime as well. Creon started o believe that she helped Antigone to plot against him. Ismene then lied and said she did help to Antigone’s surprise. Antigone become outraged and denied her hand in the deed. Ismene is displeased in antigone’s punishment, â€Å"Do you refuse me, Antigone? I want to die with you; I too have a duty that I must discharge to the dead†(681, 138). Antigone was then enraged further and rebelled against Ismene, â€Å"You shall not lessen my death by sharing it†(681, 139) Antigone is showing self centered and concided she was. She believed that she was so important because she did the right thing by the gods that no one should die except her because she was special. However, Antigone was not the only major character with this flaw. This proves how arrogance can really damage anyone’s life just like it did to Antigone and Creons’. Pride and the excess of it played a big role in this play, being the tragic flaw of both main characters; arrogance is not only a big part of this play but also our history, there will always be people who can never be wrong. Many people are just like Creon and Antigone, Always thinking they are right. Is your life headed for a fate just like Antigone’s plot?

Development Of Tourism In Sri Lanka Tourism Essay

Development Of Tourism In Sri Lanka Tourism Essay 1. Sri Lanka is a gorgeous tropical paradise island in the  Indian Ocean located close to India, having a diversity of attractions ranging from historical to archeological and natural. Strategic importance gave the exposure to this island nation to establish links between West and East from ancient times due to its array of natural attractions ranging from archeological, historical, long heritage embraced with its rich traditional culture, literature, history and none other than its people whom best known for their friendliness and hospitality has prompted many to visit this beautiful island. 2. Thirty years of separatist war by the world most ruthless terror outfit, the Liberation Tigers of Tamil Eelam (LTTE), had devastated especially the Northern and Eastern areas of our country. It had not created much conducive environment for any business including tourism in Sri Lanka. Three decades of war which destructed all most all strata of our society and there were significant destruction for the property and assets in Northern and Eastern areas. Overall infrastructure facilities are very weak in these areas therefore so many core related issues had emerged from this situation. 3. Having preconceived ideas in their minds still most of the people in this part of our country think that they are segregated or discriminated by the Sinhalese majority in the country and they are not treated equally. To outset this mentality and re-build our nation from this post conflict scenario specially the areas in north and east it has identified that development of tourism industry can play a vital role. Having understanding the importancy, government took the initiative to develop infrastructure with the objective of improve the connectivity with north and the east and taken as a whole to reconnect or re-establish link between the south. If you consider these two main areas there are lot of spots readily available to promote tourism and with regard to special consideration given to post conflict scenario new strategy has developed to identify and development of the tourist potential in the North and East. Definitely, this can be use to strengthen the peace and stability an d to win the hearts and minds of the people who had suffered immensely due to the gory of war. AIM 4. The aim of this paper is to emphasis the development of tourism in North and East and how its going to contribute towards achieving sustainable peace. BACKGROUND 5. Known by one or other of its many names like Lanka, Serendib, Taprobane, Zellan, Cellao, Ceylon and most famous as The pearl of Indian Ocean are a few. Sri Lanka was famous for gems, pearls, ivory, spices, irrigation and agricultural systems, boat manufacturing and for tea in ancient time period. Apart from these it was none to other nations if you consider about its sunny and hot beaches, natural rain forests, wild life, water falls, cool misty mountains, various terrain features, archeological sites, flora and many, you name it you can see them all in this paradise island and because of its uniqueness United Nations Educational, Scientific and Cultural Organization (UNESCO) under their world heritage convention has included eight areas including six cultural and two natural areas of those values under world heritage sites which has further amplified the significance of our beautiful island. 6. The areas belong to both north and east have a long-standing history with regard to both ancient and tourism. Cultural heritage of both the districts goes way back to ancient times and it reminds continuous flow of tourists from various parts of the world and it clearly signifies that these areas were continuous attractions of the tourists. Apart from all, these areas were mainly popular for its natural attractions, socio-cultural attractions and man made attractions. 7. Both these areas are very much popular for its long stretches of smooth sandy beaches with warm bluish water. The Nilaveli is considered as one of the best beaches and Arugam bay was recognized as Worlds 13 best surfing loc due to its tropical wave and both the areas covers two third of the coastal line of the country. Eastern coast is recognized as best for the ocean based recreational activities. In addition, all these areas are famous for underwater diving, swimming, whale watching and sailing were some of the attractions for both foreign and domestic tourists in the past mainly before the intensifying of the war. 8. If you take the other attractions you can find some rich cultural heritage sites which give clear evidence about the greatness of our ancestors those who lived in those areas. It is not confined to one religion or community in general there are so many sites related to Buddhism, Hinduism and Christianity, all these were best tourists attractions before the war. 9. There are several wild life sanctuaries, aviaries, natural reserves and forest areas especially in the eastern area which added natural attractions and eco based tourism to the nation. 10. Since, these areas were home for multi ethnic communities specially the eastern part it gave a valuable contribution for tourism through cultural diversification. All three major communities Sinhala, Tamil and Muslims were living in harmony in these areas before the war escalated. 11. There were certain steps and actions were taken by the government for the development and promotion of tourism in these areas. Some of them are as fol. a. First Tourism Master Plan (1967-1976). ` b. Second Tourism Master Plan (1992-2001). c. Trincomalee Ocean City Development Plan. d. Strategic Tourism Development Plan for North and East. 12. However, none of above plans were seems to have placed sufficient emphasis on the need to improve tourism due to many reasons and most influential reason was the prolonged war situation prevailed in those areas. POTENTIAL OF EXPANSION OF TOURISM INDUSTRY TO WAR AFFECTED ZONES 13. Sri Lankan government with the intention of developing tourism industry in the North and East had launched certain development projects to achieve its vision to transform tourism industry in the country as the largest foreign exchange earner benefiting the stakeholders of tourism and the people of Sri Lanka. World bank offered its fullest support in this regard and certain areas were totally unreachable due to the war which was there for the last three decades. Therefore, certain performance targets were revised after the eradication of the terrorism problem and subsequent restoration of peace and order in the country. 14. To promote the entire country as a tourist destination based on the overall objective emphasis was given to the development of industry especially in North and East merely not only to gain foreign exchange but also to uplift the condition of the people and also to achieve sustainable peace in the country. Following areas were identified as major development areas in these to provinces. a. Northern province. It has an area of 8,884 square kilometers and demarcated by North central and North western provinces from its south boundary, Gulf of Mannar and Palk bay from its west, Palk straight to the northern tip and Bay of Bengal to its east. There are few administrative divisions in the province, which are Jaffna, Mannar, Kilinochchi, Vavuniya and Mullaittivu. All the areas were badly affected by the three decades of war. Most significant factor in this province is that there are certain islands belongs to this province, those are Mandathivu, Kayts, Punguduthivu, Nainathivu, Karaithivu, Analathivu, Chirathivu, Eluvaithivu, Iranathivu, Nedunthivu, Palaithivu and Kachchathivu. Most of these islands are covered with some sandy beaches. Area is also known for its traditional ancient history, which was enriched, by solid socio and economic culture. Generally, it has a tropical hot climate and estimated population was 1.3 million in year 2007. Important places those are in r elation with tourism as fols. (1) Nagadeepa Temple. (2) Nallur Kandaswamy Hindu Kovil. (3) Jaffna Fort. (4) Jaffna Library. (5) The Sangilian Palace. (6) The Manthri Walauwa. (7) Mawadipuram Kovil. (8) Ponnalai Pond. (9) Dambakolapatuna Temple. (10) Madagal Beach. (11) Cashurina Beach. (12) Delft Island. (13) Kotakadu Beach. (14) Chankanai Church. (15) Kadurugoda (Kantharidai) Buddhist Temple. (16) Bottomless Well at Puththur. (17) Point Pedro Beach and Light House. (18) Vallipuram Kovil. (19) Naguleshwaren Sivam Kovil. (20) Kudiramalai Point. (21) Madhu Shrine in Mannar. (22) Iranamadu Tank. (23) Elephant pass. (24) Vattapalai Hindu Temple in Mullaittivu. (25) Areas related to War Terrorism. b. Eastern Province. With a total gross land area of 9,996 sq km Eastern province is the largest province in the country with fourth lowest population density of 162 persons per sq km. It comprises of three districts namely Trincomalee, Batticaloa and Ampara. All these three districts have some superb bluish beeches and with some added attractions such as whale watching and diving. Ampara, Arugam Bay is famous for its tropical waves which are ideal for surfing. In addition, there are few wild life and bird parks. Main tourists attraction places are as fols. (1) In Trincomalee District. (a) Bay Area in the Outer Harbour consists of: i. Marble Bay. ii. Sweet Bay. iii. Deadman,s Cove. 1v. Clappenburg Bay. (b) Nilaveli/Kuchchaveli/Uppuveli Areas. (c) Coastal Belt from Kuchchaveli to Kokilai Lagoon. (d) Coastal Belt from Kuchchaveli to Sinnakaratchi Area. (e) Pigeon Island conserve as a national park. (f) Kokilai lagoon designated as a bird sanctuary. (g) Thennamaravadi bird sanctuary. (h) Whale and Dolphin watching area outer harbour. (2) In Batticaloa District. (a) The Dutch Fort. (b) Pasikudha Beach/ Kaluwankerny Beach/Kallady Beach/Kayankerni Beach/Mankerni Beach. (c) Kalkudha Bay. (d) Sathrukodan reputed for its bird species and crocodiles. (e) Vakarai Sand Spit, Uppar Lagoon, Panchchankerni and Veranativu famous for its ecological habits. (f) Palameenmadu famous for its attractive landscape. (3) In Ampara District. (a) Arugam Bay. (b) Pottuvil Lagoon. (c) Kalmunai Beach/Komari Beach/Peanut farm Beach. (d) Kumana National Park. (e) Lahugala/Kitulana National Park. (f) Muhudu Maha Viharaya. 15. Identification of the cultural value in the area is an important aspect of tourism, in this relation there are few important areas that we have to consider. The Veddha community still lives in these areas retaining their traditional life style, the wide cultural diversity due to variety of ethnic groups and religions and also the presence of smaller ethnic groups indigenous to the province, such as Malays, Gypsies and Burghers especially in the eastern province. The Ramayana trial linked to the epic Ramayana, there are over 50 sites have been identified in Sri Lanka and six of these in the eastern province. Pada Yathra, an ancient pilgrim tradition is associated with the eastern province via Ampara and Kumana forests areas to Katharagama holy land to worship Lord Murugan. Religious worships were mentioned above and Marine tourism too ads some supplementary value to entire industry. SITUATION ANALYSIS 16. Having considered about the areas which we could expand in order to develop tourism industry in the country it was clearly evident that the areas related to North and East could provide and give a vital contribution in this regard. It is therefore paramount of importance to conduct a situation analysis where we can further get an insight in order to address the matter in an apposite manner. Here we conduct the process under SWOT (Strength, Weaknesses, Opportunities and Threats) analysis method and consideration of other factors in order to ascertain further components, which are going to affect to achieve our objectives. Following are the findings from the SWOT analysis in respect of the subject matter. a. Northern province will mainly consist of following factors. (1) Strengths. (a) Return of peace and normalcy. (b) Very fine beaches with safe swimming conditions. (c) Cultural experiences. (d) Archeological and historical sites. (e) Religious interest sites. (f) Domestic aviation related areas. (g) Areas related to war tourism. (2) Weaknesses. (a) Inadequate of accommodation/basic facilities. (b) Absence of skilled workers in this field. (c) Religious myths/cast system. (e) Distance from capital. (f) Lack of knowledge about the industry. (3) Opportunities. (a) Better accessibility by roads in near future. (b) Increase interest with regard to field especially after the war. (c) Jobs availability in the trade. (d) Mixture of varieties with regard to interests of the tourists. (e) Fresh beaches/natural sites. (f) Investment which will bring fruitful dividends. (4) Threats. (a) Integration with the local community is low. (b) Sympathetic/ideological differences prevailing against LTTE. (c) Lack of interest of the people to contribute. (d) Financial condition/poverty level. b. Eastern province will mainly consist of following factors (1) Strengths. (a) Return of peace and normalcy. (b) Very fine beaches with safe swimming conditions. (c) Unique seasonality and favorable whether throughout the year. (d) Archeological and historical sites. (e) Religious interest sites/ Cultural experiences. (f) Wild life/bird watching/proximity to national parks. (g) Water sports. (2) Weaknesses. (a) Inadequate of accommodation/basic facilities. (b) Absence of skilled workers in this field. (c) Neglected and poor infrastructure conditions. (e) Local environment problems. (f) Lack of knowledge about the industry. (3) Opportunities. (a) Better accessibility by roads in near future. (b) Increase interest with regard to field especially after the war. (c) Jobs availability in the trade. (d) Mixture of varieties with regard to interests of the tourists. (e) Unique coastal line stretching more than 200 kilometers. (f) Prime Asian holiday destination in summer months. (g) Domestic airport facilities. (4) Threats. (a) Integration with the local community is low. (b) Sympathetic/ideological differences prevailing against LTTE. (c) Lack of interest of the people to contribute. (d) Financial condition/poverty level. (e) Ribbon development occurring along the coastline due to non adherence to the land use planning control. 17. Carefully examination of the outcome of the situational analysis will gives an overall representation of the intention to achieve the objective that is the most precious sustainable peace for our country. There are certain important areas, which have to be address by the government and private sector has to play a vital role of achieving the common objective. As far as the government is concerned, it is therefore necessary to develop infrastructure facilities such as access roads, electricity, water for drinking and other purposes, sewage deposal and waste disposal at the initial stage and private sector could contribute specially with regard to achieve financial stability and development of human resource factor with the aim of facilitating the final outcome. 18. Presently government has launched certain development projects targeting the entire development of these provinces, which were badly affected by the war, and it is important to note that there was no significant development projects were conducted at both these provinces for the last three decades due the escalation of war. 20. Under the Uthuru wasanthaya project which targeted rapid development of Northern province and Eastern revival project which targeted development in the Eastern province, including tourism industry has launched certain mega development projects in order to develop once war tone areas has reached certain impressive standards and this was commended by the International community too. Last year Sri Lanka was among the best tourist attractions/destination in the world and it has recorded 654,477 tourist arrivals, which was the highest number ever recorded during the past ten years. 21. Apart from the development of infrastructure facilities there are some other challenges have to be consider which gives a direct impact to the stability of the peace. Those are resettling of Internally Displaced Persons (IDP), Humanitarian de-mining and Re-integration of ex-LTTE combatants to the society. 22. Careful analysis of the factors, which could use to address the issues with regard to IDPs and ex-combatants in the context of the study, can achieve astonishing results. Development of tourism therefore will come in handy because there are so many avenues are open for us to address some key issues relating for these provinces and thereby reaching towards the outcome. SUMMARY 23. Sri Lanka with its strategic location, diversity of attractions with its rich traditional culture, literature, history and none other than its people whom best known for their friendliness and hospitality has prompted many to visit this beautiful island. 24. Thirty years of separatist war by the world most ruthless terror outfit, the Liberation Tigers of Tamil Eelam (LTTE) had devastated especially the Northern and Eastern areas of our country. It had not created much conducive environment for any business including tourism in Sri Lanka. Three decades of war which destructed all most all strata of our society and there were significant destruction for the property and assets in Northern and Eastern areas. Overall infrastructure facilities are very weak in these areas therefore so many core related issues had emerged from this situation. People in the North and East lost their trust towards the majority Sinhalese people and this was further aggravated with the escalation of the war. 25. The areas belong to both north and east have a long-standing history with regard to both ancient and tourism. Cultural heritage of both the provinces goes way back to ancient times and it reminds continuous flow of tourists from various parts of the world and it clearly signifies that these areas were continuous attractions of the tourists. Apart from all, these areas were mainly popular for its natural attractions, socio-cultural attractions and man made attractions. 26. There were certain steps taken by the successive governments and authorities to develop tourism industry in these provinces were failed due to the in-completeness and war situation prevailed in the country. With the dawn of peace to our nation the importancy of developing of the tourism industry in these two provinces were again taken into consideration in order to address certain issues in these provinces. Mainly to uplift the life style of the people and by developing tourism industry will automatically facilitate the development of the area specially in the fields of infrastructure development, telecommunications, technology, trade and finance. Last year Sri Lanka was among the best tourist attractions/destination in the world and it has recorded 654,477 tourist arrivals, which was the highest number ever recorded during the past ten years. 28. Sri Lankan government with the intention of developing tourism industry in the North and East had launched certain development projects to achieve its vision to transform tourism industry in the country as the largest foreign exchange earner benefiting the stakeholders of tourism and the people of Sri Lanka. The Sri Lankan Tourism Development Authority and the Hotel school proposed skill-training project in order to uplift the skill level would play a vital role with regard to training aspect. On going mega development projects launched under the ministries of Nation building, Economic development and central bank will gives an added advantage for the fulfillment of the vision. 29. Potential expansion of the industry in these areas were assessed and there were so many spots which we could develop as tourist destinations were identified. With the situational analysis, it was further elaborated what we have to do exactly and what areas should be given the consideration. 30. Apart from the development of infrastructure facilities there are some other challenges have to be consider which gives a direct impact to the stability of the peace. Those are resettling of Internally Displaced Persons (IDP), Humanitarian de-mining and Re-integration of ex-LTTE combatants to the society. Careful analysis of the factors, which could use to address the issues with regard to IDPs and ex-combatants in the context of the study, can achieve astonishing results. Development of tourism therefore will come in handy because there are so many avenues are open for us to address some key issues relating for these provinces and thereby reaching towards the outcome. RECOMENDATIONS 31. Having considered the opportunities available for us it is paramount importance to give the priority to the people in these areas to get them selves employed in the vacancies existing in this field. Priority must be given to ex-LTTE combatants and IDPs. This will also gives the opportunity to re-integrate these people to the society in a fruitful manner. Will also help the reduction of poverty level and unemployment specially in the field of youth unemployment and this will directly facilitate to have sustainable peace in our country because unemployment will lead to many disputes and presently vacancies available in this tourism industry will greatly create the opportunity to address this issue. 32. With the development of tourism industry in both these two provinces will give the opportunity to the people in these areas to market their products. This will reduce the poverty level and in return their income will go up and financial status of the society will go up. This is also very much vital to retain sustaining peace because once you loose or decrease the financial status in the society there is a tendency of getting into a position to demand unnecessarily and to gain adverse advantages in return it will de-stabilize the society. 33. Development of tourism in these provinces will directly enhance the partnership and participation of the people in these areas towards nation development. In return, it will give a positive result of sustaining peace in this country because for the last three decades of time due to the war, participation towards achieving the goals of the nation was deprived from these people. They will also have the equal opportunity to contribute and as well as to get themselves benefited from the outcome. This will also negate the mentality that they were not treated accordingly as per their rights because most of them think being the minority Tamil community in our country they were deprived from their rights and discriminated as a whole by the Sinhalese majority. 34. Expansion of the industry will open up so many other avenues to develop these areas and people whom contained or restricted for a very small geographical area will have the opportunity to establish links between their counterparts in the south. This will also help to build the understanding between people and to win the hearts and minds of the people. People in the south will also get an opportunity to interact with this people and this will narrow down ideological differences they had. Exploiting the opportunity got from this industry will help to reach towards sustainable peace and to develop harmony among the communities. 35. As a whole development of tourism in these provinces will greatly help to develop the infrastructure facilities in these areas and this will help to uplift the social standards to reach for higher living conditions too. This will gives a positive feeling for the people whom have undergone lot of difficulties during the war period and who lived under the crutches of LTTE terrorism. This will also give a positive impact towards achieving of sustainable peace in our country. 36. People in these provinces will get the opportunity to explore the world and more over to establish or earn a reputation among the international community in return this will help to up lift the state of their minds because they will feel the importance of being recognized amongst the international community. This is because of the opportunity that we are getting from the development or expansion of tourism industry.

Critically assess the main arguments in Outsiders

Critically assess the main arguments in Outsiders Arguing that social deviance is a more common phenomenon than perceived and that conventional wisdom that social deviants are pathological is incorrect Howard S. Becker, born April 18th 1928, is a well known renowned American Sociologist. Of all his many writings, Outsiders, which was written in 1963, is one of his most imperative and prominent works, regarded as critical classical study within the discipline of sociology and deviance. It can be said that it is one of Beckers most famous pieces of work which offered one of the first and clearest explanations for the labelling theory. Outsiders continues to be a seminal text on the Interactionists approach to deviance in society today. He states that the outsider the deviant from group rules has been the subject of much speculation, theorizing, and scientific study (Becker 1997: 3). Howard Becker elaborates the study of deviance specifically from a social perspective, and considers the processes by which people or different types of acts come to be labelled as deviant. His ideas and arguments are based upon his notion that deviance is not a quality of a bad person but it is the res ult of someone characterizing and labelling someones activity as bad. This essay asks one to critically assess the main arguments Becker puts forward in Outsiders. Becker sets the foundations for his ideas on labelling theory in his book and furthers the notions of other Sociologists such as Edwin Lemert. Lemert has been commonly credited with being the founder and one of the firsts to discuss what has been called the Societal Reaction theory. In Lemerts book Social Pathology written in 1951, Lemert summarized an approach which has been regarded and considered to be an original version of the labelling theory. In his book he focuses on the social construction of deviance and explained deviance to be the product of societys reaction to an act and the affixing of a deviant label to the actor. The book explains the concepts of primary and secondary deviance and according to Lemert; primary deviance is the initial incidence of an act causing someone of authority to label the actor as deviant. This initial labelling of an act deemed deviant would stay prima ry for as long as the actor can rationalize the process as a function of a socially acceptable role (Lemert 1951). As well as discussing the theory of labelling, Becker appraises the process in where users of marihuana become labelled as deviants and talks about jazz music. The main objective is to attempt to critically evaluate and analyse the ideas and themes contained within the book and assess his arguments. The book was written in the 60s and as a consequence it is quite outdated, and although some of his ideas and theories are relevant in todays society, some of them can not in context. In addition he uses the term `Negros rather than African American to describe black people and he puts homosexuality into the same deviant group such as alcoholics, gamblers and people who are on drugs. In Beckers book he coins and furthers the term labelling theory. It explains that if individuals or groups are defined as deviant, there will be important and often unanticipated consequences at the level of behaviour (Abercrombie et al. 1988: 132). Chapter one explains what deviance is and Becker argues the limitations of existing attempts to define deviance. He explained for deviance to exist, the behaviour has to be first observed and then judged to be deviant. Becker stated that social groups create deviance by making the rules whose infraction constitutes deviance; and by applying those rules to particular people and labelling them outsiders (Becker 1997: 9). When a rule is enforced, the person who is supposed to have broken it may be seen as a special kind of person, one cannot be trusted to live by the tiles agreed on by the group. He is regarded as an outsider (Becker 1997: 3). Furthermore, Becker points out that what one may define as a deviant; another perhaps in a different society would not. In addition the person who is thus labelled an outsider may have a different view of the matter and may believe that those that have judged them not to be legitimately entitled to do so so then the rule breakers may see those tha t judged as outsiders. Becker stated that different social groups created deviance by making the rules whose infraction constituted deviance and by applying those rules to particular people and labelling them as outsiders. Becker stated that after one has been ascribed as a deviant, they then progress down the path of a deviant career as that is what they have been labelled as. This then becomes hard to get rid of. Becker claimed though that when we are studying people who are deviant we should not take their deviance for granted due to the fact we cannot assume that these people have actually committed a deviant act or broken some rule, because the process of labelling theory may not be infallible. Furthermore, an individual who has been labelled as a deviant may not have committed the act intentionally believing that it was in fact deviant. In addition, this does not necessarily mean that the individual was even a deviant in the past which is a critical examination of the book. Wh en a person is labelled as such by society, they then accept this label so because they now seem themselves as criminals they then are likely to continue on their deviant behaviour (Becker 1997).  Deviant becomes a master status, it becomes the key definition in the eyes of the wider society of who and what you are. In chapter two Becker points outs and states that he is not here to argue that only acts which are regarded as deviant by others are really deviant (Becker 1997: 19). If we look at this in relation to homosexuality, in the 60s it was deemed as a criminal offence but too those who were homosexual it was who they were. Becker explains two different models of deviance; the simultaneous and sequential models. The simultaneous claims that particular behaviours occur as a result of a number of variables arising at the same time and the sequential model contends that particular behaviours are caused by sequence of occurrences. Becker criticises the implicit theoretical assumption in standard which attempts to explain deviancy; that all factor operate simultaneously and seek to predict behaviour. Becker used juvenile delinquency as an example and explained and argued that coming from a broken home or in an environment with negative influences will not necessarily lead to juvenile delinquency but rather would be one of a series of sequential events or circumstances.  The sequential model in addition is too apparent in the following two chapters which detail and explain how one learns the techniques of how to use marihuana and this in the process assists the formation of an individual identity. this may include joining a social group in which the drug is available and learning their techniques on how to smoke. For instance, most users agree that it cannot be smoked like tobacco if one is to get high (Becker 1997: 46). In addition without the use of some such technique the drug will produce no effects and the user will be unable to get high. In relation to a musician career, which is one of the topics Becker discusses, he stated that Members of the musicians demographic go from being `normal family men to dance musicians, adapting to the needs of that sub-culture as they do so. For example, a musician may feel pressurized and forced into playing commercial music to meet perceived demand, even if that is not the type of music they wanted to play or produce. Musicians in general continuously adapt their music to the needs of their sub-culture, even if this means compromising the quality of their music. As a result they may have been seen to be selling out, loosing their integrity and in addition they would have lost the respect from their musical counterparts.  In todays society this may be apparent in hip hop, with many people complaining that the integrity of the genre has gone with record labels interested on what sells more, rather than good music. In relation to deviance, Becker linked it and explained the processes through which dance musicians find work as deviant. Even though their culture may be different to that of an ordinary job, what they do is no different to what occurs in the music industry today. A popular quote used in show business is its not what you know, its who you know and it is just as imperative and important today as it was back in the 1960s. Nevertheless there is a contradiction when Becker talks about losing the respect of other dance musicians. It leads to the question though that how can respect be lost if all dance musicians act in the same way and manner. Thus can it be seemed deviant. The final chapter looks at problems and sympathies within the study of deviance, where Becker describes a lack of substance in the theories that exist, believing them to be faulty or inadequate. He believes that not enough is known about deviant groups such as homosexuals, and gaps exist not just with homosexuals but with other deviant groups. He also describes how access to information and to the groups that are the focus for study is restricted, because those classed as outsiders in turn reciprocate that label to the rest of society; this forms part of an element of protection on the deviants part. Questions are posed, such as `how do researchers find doctors who are drug-addicts themselves, or even homosexuals of certain kinds? Becker even asks what stand-point the researcher will take, due to the many levels of individual characteristics in any social group; essentially, how will a researcher remove any other factors that may influence his study beyond that which he intends to ma nipulate.   The work analysing how deviance is socially constructed is revelatory. This has pure presence. Becker shows how deviance is created through the appliance of rules by people who define deviance and then search for the miscreants. It is form of institutional violence enacted on the powerless outer groups to create an inner sense of camaraderie; the socially included.   Becker examines some of the criticisms and feels that labelling theory was created as a way of looking at a general area of human activity (1963). Moreover he suggests that it was created as a way of looking at a general area of human activity (1963).   However, it is not a theory, with all the achievements and obligations that go with the title, nor is it focussed exclusively on the act of labelling as some have thought. Moreover, Becker does mention some of the criticisms given to labelling theory. For example, he states how interactionist theories have been accused of giving aid and comfort to the enemy, be the enemy those who would upset the stability of the existing order of the Establishment. In essence, we have already mentioned the suggestion of Erikson that deviance is a necessary part of society, showing the difference between right and wrong, and encouraging the majority of society to toe the line at the expense of the deviant minority. A further criticism mentioned by Becker is that given by many conservative critics (although other non-conservative critics have also noted this) that is, that interactionist theories of deviance openly or covertly attack conventional morality. Becker acknowledges this, suggesting that int entionally or otherwise, they are corrosive of conventional modes of thought and established institutions. Becker (1967) goes as far as to say that the labelling theorist must side with the deviator, as it is up to the sociologists to remedy unfair situations. However, not all theorists would see the work of Becker and the other labelling theorists as quite so radical. As a matter of fact, many sociologists view labelling theory as an untestable and untrue theory. Furthermore, Becker (1963) acknowledges that his labelling theory is a theoretical approach, not a true theory. As well, Becker suggests that sociologists should attempt establishing empirical tests for his approach. As well, further criticism is given due to the fact that, following behaviour patterns is the mere result of the behaviour patterns being ascribed to it. Secondly, he suggests that while considering the more usual, everyday types of deviance, such as homosexuality, prostitution, and juvenile delinquency, the l abelling theorists have totally ignored a more dangerous and malevolent type of deviance, what Liazos himself terms covert institutional violence. He suggests that this type of violence leads to such things as poverty and exploitation, the war in Vietnam, unjust tax laws, racism, sexism, and so on (1972). However, it is questionable whether labelling theorists should even attempt to discuss forms of deviance such as this in the same way as more commonplace individual crimes, or whether the two should be kept totally separate, being so different in subject matter. Liazos also criticises the labelling theorists as they do not consider the extent of the importance of power in their substantive analysis, although all stress its importance. He says that the really powerful, the upper classes and the power elite, those that could be referred to as the top dogs, are not considered in any great detail by the labelling theorists. A further criticism of the labelling theory is that of Jack Gi bb (1966). He questions the success of the labelling theorists in terms of how they interpret the defining of behaviour as deviant, as well as, how much study is actually done in this area. In addition, Becker (1963) goes out of his way to explain the underlying problems of labelling theory. First of all, he suggests that there are not enough studies of deviant behaviour. He further implies that there are not enough studies of enough kinds of deviant behaviour. Finally, he insists that another deficiency of the labelling theory is that they dont have enough studies in which the persons doing the research achieve close contact with those that they study, in order for them to become aware of the complex and manifold character of the deviant activity. Becker (1963) also speaks of the difficulty with secrecy. As a matter of fact, in many cases the deviant individual performs deviant acts in secrecy and does not wish this behaviour to be known universally. For example, in the results fou nd by Humphreys in his study of the `Tearoom Trade`, many of the individuals partaking in homosexual behaviour were married with children. When asked later in questionnaires about their views on homosexuality, very few admitted to visiting the tearooms. In its entirety, the labelling theory has been imperative within the discipline of Sociology. What is more, after extensive critical analysis it appears to be evident that the theory has proven to be very significant in establishing a relative body of empirical research evidence on the study of crime and deviance. After an individual has been labelled a deviant they then lead a life of crime and become deviants which is the main focus Becker stressed. Nevertheless, Becker also pointed out that when studying deviant people one should not take their deviance for granted, as one cannot presuppose they had actually committed a deviant or criminal act for the reason that the process of labelling theory may not be foolproof and reliable. In other words, to be labelled deviant does not necessarily mean that the individual is, or has been deviant in the past.   Some sociologists dispute the labelling theory and insist it is not really a theory. Becker stressed the need for more empirical research on his study of it as he concluded Outsiders and many sociologists today have furthered his ideas and explanations. Nevertheless, the labelling theory will forever remain useful as long as deviant behaviour exists in society. Critically, Becker focuses on the way society reacts to people with criminal labels. He proposes that this label becomes a persons master status, meaning that this is a constant label, affecting and over-riding how others will view them. The status people use to identify and classify a person will always be that of a criminal and no matter what other social status the individual has, they will always be deemed deviant. He declared that one may be someone high in class, perhaps a sibling, parent or spouse nevertheless the first and major status that everyone would focus on was the criminal and deviant label (Becker 1963).  

Irony in Tim O’Brien’s How to Tell a True War Story Essay -- How to Te

Irony in Tim O’Brien’s â€Å"How to Tell a True War Story† â€Å"This is true.† (O’Brien, 420) – with this simple statement which also represents a first, three-word introductory paragraph to Tim O’Brien’s short story, â€Å"How to Tell a True War Story†, the author reveals the main problem of what will follow. â€Å"Truth† – when looked up in a dictionary, we would probably find definitions similar to sincerity and honesty on the one hand, and correctness, accuracy or reality on the other hand. When looking at these definitions, one can make out two groups of meaning: While sincerity and honesty are very subjective, correctness or accuracy are supposed to be objective by nature. One can be sincere and still not report the truth, due to the simple fact that one does not know any better. Accuracy, however, is supposed to represent facts, bits and pieces of information that paint a picture of an event, untouched by opinion or attitude. In his short story, O’Brien unravels step by step the irony in the double meaning of truth, implied in this first statement, â€Å"This is true†, to the reader which is then woven through the entire story. By trying to characterize what constitutes a true war story, but never really achieving this goal, the true irony of his short story is revealed. Even though in some instances giving away his opinion explicitly, the sheer contradiction of honesty and reality becomes even more visible in an implicit way by following O’Brien’s explanations throughout the story while he deconstructs his first statement. The incongruity between his first statement and what is actually shown in his examples does not need any explicit statements to drive home his message. An interesting combination of recalled events and editorial commentary, the story is not set up like a traditional short story. One of the most interesting, and perhaps troubling, aspects of the construction of â€Å"How to Tell a True War Story† is O’Brien’s choice to create a fictional, first-person narrator who might just as well be the author himself. Because â€Å"How to Tell a True War Story† is told from a first-person perspective and O’Brien is an actual Vietnam veteran, a certain authenticity to this story is added. He, as the â€Å"expert† of war leads the reader through the story. Since O’Brien has experienced the actual war from a soldier’s point of view, he should be able to present the truth about war... ...r because it seems impossible to reconstruct an event from this objective point of view. Maybe the point of telling stories is not trying to recreate the reality of a past event, but it is the message that matters because that might be in the end the only thing that does not necessarily depend on single details of the story, but on the overall picture of an event. That is why to O’Brien another important component of a war story is the fact that a war story will never pin down the definite truth and that is why a true war story â€Å"never seems to end† (O’Brien, 425). O’Brien moves the reader from the short and simple statement â€Å"This is the truth† to the conclusion that, â€Å"In war you lose your sense of the definite, hence your sense of truth itself and therefore it’s safe to say that in a true war story nohting much is ever very true† (O’Brien, 428). These two statements frame the entire irony of the story, from it s beginning to its end. Almost like the popular saying â€Å"A wise man admits that he knows nothing.† Works Cited O’Brien, Tim. â€Å"How To Tell a True War Story.† The Compact Bedford Introduction to Literature. Ed. Michael Meyer. Boston: Bedford St. Martins, 2003. p. 420-429.

Violence in American Pop Culture :: Essays Papers

Violence in American Pop Culture Societies are founded upon traditions, morals, and a set of commonly accepted ethnical values. Such customs are important because they set the tone for centuries and decades that follow. In the United States, violence is widely accepted as a central component of American lifestyle and culture. From contemporary gay bashing to explosives and weaponry in video games and movies, violence figures prominently in many aspects of American entertainment and pleasure seeking. History provides ample evidence and examples that American institutionalized violence discriminates against no man, woman or child. For example, Native Americans were relentlessly and violently stripped of all their resources. Enslaved African persons were brought thousands of miles from their homelands to cultivate and enrich European interest in America. Among the hardships of simply adjusting to this New World, slaves were also sentenced to death through lynching if they refused to be subjected to new rules. Over the past two centuries we have witnessed a Civil War, two World Wars, the Oklahoma bombings, the Columbine massacre, and the tragic events of September 11th, to name only a few of the past and recent tragedies. All of the tragedies have claimed the lives of thousands of our fellow men. History repeats itself and what began as a means of instituting territory has today permeated the entire culture and has seeped into all types of media. Entertainment is supposed to entertain, but movies, video games and music most often depict a life of bloodshed and carnage. Al Pacino is praised for his roles in Scarface and The Godfather series, exploiting the life of an Italian mafia family that is well known and respected in the world of organized crime. Admiration is given to rap artists like Notorious B.I.G., who rapped about money, power and sexual impropriety. Another street legend is Tupac Shakur, whose life is a prime example of the â€Å"thug life.† After surviving several gang related shootings, he ultimately fell prey to a glamorized thug life, murdered in a drive-by shooting on the glitzy streets of Las Vegas, Nevada. In everyday scenarios young children are allowed to entertain and enlighten themselves with video games like Grand Theft Auto, where the thi ef runs through the city killing citizens, having sex with prostitutes, and robbing people at gunpoint.

Magnolia Essay

In July 1992, Magnolia corporation publicly challenged xemexco marketing corporation markers of zest –o brand juice drinks to match the real fruit content of magnolia fruit drinks and to prove that the zest – o does not use chemical ingredients to preserve their products. Magnolia claim that there is a big difference between real fruit drinks that contains at least 10% real juice and artificial fruit drinks which contain less than 10% and depend more on artificial flavoring and chemical preservatives such as sodium benzoate to keep some products from easily spoiling. You are a marketing manager of zest – o, what would you do to the public challenge of magnolia assuming: a. You don’t have at least 10% juice content b. You have at least 10% juice content A. Accepting the challenge of magnolia knowing that your product doesn’t have at least 10% juice content would be a great factor of slumping your product sales, as a marketing manager of Zest –O I wouldn’t accept the challenge of magnolia because it would lead to downfall of my product Being the marketing manager of Zest-O changing the products name packaging and adding more nutritional content is the best alternative so that the consumers will not focus on the product nutritional content but on the new look of product . B. Accepting the challenge of magnolia would be a great opportunity by increasing the sales of our product in the market by returning the favor in them that what if we prove that our product do have 10 % juice content. Ingredient list is very helpful in determining nutritional content. A lengthy list of ingredients is another clue for the people that our product is not 100 percent fruit juice, but rather a fruit flavored drink or fruit juice blend so that the consumers are aware that our product have at least 10% percent real fruit drink, so they won’t have to worry about our product safety.